Mark speaks and exhibit at many business and digital expos throughout the UK and one thing visitors always ask him is – “So, what actually is SEO?” and the people that have already heard of SEO, a lot of them say something like “Ah, SEO is where you get words to the top of the Google thingy”. We just take it for granted that anyone who owns a website would already know what SEO is but that is definitely not the case and our explanation is to help you understand how we think about SEO!